His work is developed at the intersection of strategy and science to help brands and people reach their full potential.
With a degree in Psychology, a career as an Executive Creative Director in multinational Advertising Agencies, and a Postgraduate Degree in Neuroscience, her life has been dedicated to human beings and the way they think, decide and manage to change.
For more than 30 years he has been working on discovering emotional relevance, developing narratives that drive change in markets and position brands for growth. As a Communications Strategist, she advises CEOs and front-line teams on the research and development of strategic objectives, and how storytelling can contribute to them.
But what has always fascinated her is what happens behind the story - in the brain; because no matter how good the strategy, it won't lead to change if it isn't properly internalized. That's why she created Authors of Change, a program that uses neuroscience, psychology and communication to help individuals re-signify the narratives that shape their behaviour, leadership and identity, whether in their professional or personal lives.
He believes that transformation doesn't start with strategy. Change begins with the story we tell about ourselves - the one we are willing to rewrite.
He joins the Essence family with a fondness for the name and the philosophy behind his 'prime care': seeking healing not by focusing only on the most apparent symptomatology, but by bringing in the specialties needed to embrace the whole human being in order to help them become whole.